With its first live story from Islam's holiest city. "Mecca live" which is now trending on Twitter as well.
The push to get a Mecca story on Snapchat started last week after the app featured a story from the West Bank. Snapchat's Live Story feature lets users collaborate on sharing videos from specific places and events. Wimbledon, for instance, was an ongoing story with visitors to the tennis tournament posting videos.
Live programming in the messaging app has been known to generate millions of views for such events. The company boasts 2 billion video views a day, in all. - Source.
There are no sponsors on the Mecca Live Story, but Snapchat has sold ads in other featured events. The company did not immediately respond to a request for comment.
Also, Snapchat today made a change to another section of the app, Discover, where select media partners post daily versions of their publications. Snapchat will start promoting Discover channels within the Live Story feed, too. Until now, Discover has been relegated to the back page of the app, and the move gives media partners like CNN, Cosmo and ESPN more prominent positions.